Diet alternatively marketed as sugar-free, zero-calorie or low-calorie drinks or light drinks are sugar-free, artificially sweetened versions of carbonated beverages with virtually no calories. They are generally marketed toward health-conscious people, diabetics, athletes, and other people who want to lose weight, improve physical fitness, or reduce their sugar intake. Though artificial sweeteners had been known since the discovery of saccharin in , [1] the diet beverage era began in earnest with the launch of La Casera also known as Gaseosa in Madrid, Spain using cyclamate. This was followed by the development of No-Cal ginger ale in Hyman and Morris Kirsch of Kirsch Beverages Brooklyn, New York formulated No-Cal for diabetic and otherwise sugar-restricted hospital patients, also using cyclamate calcium to replace the sugar. Recognizing Americans’ growing desire for weight loss, Kirsch began marketing No-Cal to the general public, particularly to women. By , the drink had become popular in New York City and the surrounding region. In , Royal Crown Cola introduced their own cyclamate and saccharin sweetened dietetic beverage, Diet Rite. Following highly successful trials in Chicago and North Carolina, RC began marketing Diet Rite nationwide for the general public in The following year , Dr Pepper released a diet version of its own soft drink, “Dietetic Dr.
Still, this is not the first time diet beverages have been associated with heart issues. You may want to ditch these drinks. Following highly successful trials in Chicago and North Carolina, RC began marketing Diet Rite nationwide for the general public in This finding was quickly accepted in the medical field and by the public as evidence that cyclamate was carcinogenic in humans.
It contains artificial sweeteners instead of sugar. Unveiled on July 8, , [1] and introduced in the United States on August 9, [2] it was the first new brand since to use the Coca-Cola trademark. The product quickly overtook the company’s existing diet cola, Tab, in sales. When diet colas first entered the market beginning with Diet Rite, the Coca-Cola Company had a long-standing policy to not use the Coca-Cola name on any product other than the flagship cola, and so its diet cola was named Tab when it was released in Its rival Pepsi had no such qualms, and after the long-term success of its sugar-free Diet Pepsi launched in became clear, Coca-Cola decided to launch a competing sugar-free brand under the Coca-Cola name, which could be marketed more easily than Tab, which it did in Diet Coke does not use a modified form of the Coca-Cola recipe, but instead an entirely different formula based on the Tab formula. The controversial New Coke, introduced in , used a version of the Diet Coke recipe that contained high fructose corn syrup and had a slightly different balance of ingredients. In , under pressure from retailer Walmart which was impressed with the popularity of Splenda sweetener [ citation needed ], the company released a new formulation called “Diet Coke sweetened with Splenda”. Early sales were weaker than anticipated; however, Coca-Cola did little advertising for the brand, investing money and advertising in Coca-Cola Zero instead. By late , some distributors had stopped supplying Diet Coke sweetened with Splenda. In , in an effort to be more appealing to millennials, Diet Coke was packaged in a taller, more slender can of the same volume and introduced four new flavors. Diet Coke and Diet Pepsi have capitalized on the markets of people who require low sugar regimens, such as diabetics and people concerned with calorie intake.
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This was followed by the development of No-Cal ginger ale in In , in an effort to be more appealing to millennials, Diet Coke was packaged in a taller, more slender can of the same volume and introduced four new flavors. Further research is needed to analyze the potential biological causes and long-term health risks for children exposed to artificially sweetened sodas in the womb. How to cut down. In , Royal Crown Cola introduced their own cyclamate and saccharin sweetened dietetic beverage, Diet Rite. It contains artificial sweeteners instead of sugar. Send me expert insights each week in Health Essentials News.